Durex | Its About Ducking Time
From Autocorrecting
Strategy Branding Brand Activation
After 15 years of autocorrecting 'F%#k' to 'Duck,' Apple finally updated the iOS Autcorrect, letting users SEXTING more freely. This announcement made during Aple’s WWDC conference stole the limelight in media worldwide
After 15 years of autocorrecting '
Duck,' Apple finally updated the iOS Autocorrect, letting users SEXTING more freely. This announcement made during Apple’s WWDC conference stole the limelight in media worldw
After 15 years of autocorrecting F%#k to Duck, Apple finally announced the iOS update to fix the issue. Durex siezed the moment with “It’s About Ducking Time”, flooding social media with duck themed promos in under 24 hours after the announcement, boosting sales by 15%.
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