Call of Duty : Warzone Blood Bank
Warzone needed to make the headlines in a positive way so when the American Red Cross declared its first-ever national blood crisis, we asked players to shed blood in game and in real life with Warzone Blood Bank.
Team
Osvaldo Aguilar, Brandon Murillo, Michael Chimenti, Cailey McKenna
8 Weeks
FIT NYC Year 4
Student Competition / Joe Staluppi
2022 Young Ones Bronze
Problem
Warzone has lost its relevancy so Call of Duty wants to get it in the mainsteam, getting players and non-players to check out the game.
Insight
In 2022, The American Red Cross declared its first-ever national blood crisis.
Solution
Make national headlines by giving Warzone players a real life mission: ending the national blood crisis. When you donate blood, unlock the unique Blood Bank battlepass in partnership with The American Red Cross.
