Call of Duty : Warzone Blood Bank
Warzone needed to make the headlines in a positive way and we found that while players shed blood in game plenty, the US was lacking IRL... “In 2022, the American Red Cross declared its first-ever national blood crisis.”
With Warzone Blood Bank, shed blood in and out of game to turn this crisis into a mission complete.
Team: Cailey McKenna, Osvaldo Aguilar, Brandon Murillo, Michael Chimenti
Role: Copy & Design
8 Weeks
FIT NYC Year 4
Student Competition / Joe Staluppi
2022 Young Ones Bronze
Problem
Warzone has lost its relevancy so Call of Duty wants to get it in the mainsteam, getting players and non-players to check out the game.
Insight
In 2022, The American Red Cross declared its first-ever national blood crisis.
Solution
Make national headlines by giving Warzone players a real life mission: ending the national blood crisis. When you donate blood, unlock the unique Blood Bank battlepass in partnership with The American Red Cross.
