United States Postal Service
A complication of printed and digital work as part of the USPS team at MRM.
Team
Marina Beldi, Jane Kim,
Justin Coombs, Cailey Mckenna
Operation Santa Repositioning
Letters written to Santa are digitized, allowing America to “adopt” and send gifts during the holidays.
We repositioned the programs online presence and to synthesise all its information for letter writers and letter adopters.
Letters written to Santa are digitized, allowing America to “adopt” and send gifts during the holidays.
We repositioned the programs online presence and to synthesise all its information for letter writers and letter adopters.
![](https://freight.cargo.site/t/original/i/8ff33bdaf9c1f094d4627e7c58eb3b86a0f9deec2ed84da900beadc0bb8062be/ezgif-2-c3d3b807a8.gif)
![](https://freight.cargo.site/t/original/i/57a6c21ee34e4d8863639cf8eca53be70a3353b0642e94d24aada0f3c5506e0b/Screenshot-2023-11-18-at-10.37.41-AM.png)
![](https://freight.cargo.site/t/original/i/135c7ebbeab5d7717639105331b208b471a84775b30ecf63a754fc9a5a14de67/ezgif-3-01db6f6944.gif)
![](https://freight.cargo.site/t/original/i/43d349692d35be72ea7568a933786aa676f0d38802c6924b0945035dc6486cef/Slide-16_9---7-1.png)
![](https://freight.cargo.site/t/original/i/174049b4e4f101ef0f8779a6a909d87ff1bc496eadd4cb71b93edd6911ba63e5/Slide-16_9---9-2.png)
![](https://freight.cargo.site/t/original/i/031089bddd162ce775f3dd264eb34b0a716ab9364f4e40aae23a89ebb6b70eed/Slide-16_9---8.png)
![](https://freight.cargo.site/t/original/i/45d1eafbba088a1a167baea8cc192c71d5ce31669dbac473ece752becf0b808d/Slide-16_9---6.png)
![](https://freight.cargo.site/t/original/i/5e4ca75dfd9152a28f296d7d9084eaa477a86e60744b07526b79073ca05b5899/Screenshot-2024-05-26-at-6.56.38-PM.png)
![](https://freight.cargo.site/t/original/i/3fe690c2a8cc6cd18c275d57a7d546b2afa7eb8b4d283185b58076d8840da0ec/Screenshot-2024-05-26-at-6.56.33-PM.png)
![](https://freight.cargo.site/t/original/i/35550e598e7066a44841f4742a486e15bca0e922670968fa728f614d46b81016/Screenshot-2024-05-26-at-6.56.41-PM.png)
![](https://freight.cargo.site/t/original/i/54427e781d17dbf2a5a24ad5166bd6f9beb5f371285a9b090ade699b088f85d1/Screenshot-2024-05-26-at-6.56.44-PM.png)
Direct Mail : Outdoor Recreation
Showcasing the power of direct mail for outdoor recreation shipping companies.
![](https://freight.cargo.site/t/original/i/807b398ad97e755a1548bbdee6e550986d1f31f7192a3d79634bb2528c68ac71/Screenshot-2024-05-25-at-1.00.08PM.png)
![](https://freight.cargo.site/t/original/i/d1c82f534d32f7768193a8fc03ef5f8a27d99841ff348409c42887907c68e931/USPS-tent.gif)
![](https://freight.cargo.site/t/original/i/7d6fdc01d8052a23730c1070c0917245a06d202d7e441a303cb4e8d1ea4814b6/Screenshot-2024-05-27-at-9.18.33-AM.png)
![](https://freight.cargo.site/t/original/i/902e9a2c0c73aab968e2c2646abd20b445e30f311b60bbe81781dbf8f59d4960/Screenshot-2024-05-27-at-9.18.39-AM.png)
Direct Mail : Megaphone
Using structural graphics and personalization, we created a mail peice that assembled into a megaphone, showing marketers the power of direct mail.
![Final Back](https://freight.cargo.site/t/original/i/97a69ebcdcfccd96e0cc63e7b6774baa0ebd40db8ce9faf64d92a62679d2928e/23USPS_11930877_Megaphone_DM2.jpg)
![Final Front](https://freight.cargo.site/t/original/i/be1a2b3243a7fa220567d9117863e2d6bfd317e071f9c0c61f7061338396d022/23USPS_11930877_Megaphone_DM.jpg)
![Personalized Assembled Megaphone](https://freight.cargo.site/t/original/i/986590ac1c9a2e05b429e70127d515915f28e1694a6b4d0a15e2179ad73a5160/Screenshot-2024-05-27-at-9.28.27-AM.png)
![Promo Registration Page](https://freight.cargo.site/t/original/i/3e9e130ce8b134afaf98fac7e430acc6878d1134c6d4a648a034a462ddc08891/Promo-Reg-Opt-2.png)
![Promo Registration Thank You Page](https://freight.cargo.site/t/original/i/84006efcdddc4d341c17346f70f4c64d161375a843b644ff61bc0be81f43e034/Thank-You-Opt-2.png)
![](https://freight.cargo.site/t/original/i/a4c289d322d3b6aef3a924eaa089169e683e8b2d33082d89a8b2637f84f653c2/Ride-Along-OTP-5.png)
Informed Delivery Notification
![](https://freight.cargo.site/t/original/i/e84fd07d3446e1c3b37f6e034a0211e6fc29292116e5d336631fdffecf14e1b2/1--Front-2.png)
Round 1 Draft
![](https://freight.cargo.site/t/original/i/13e0fa7a3dfec186f18d5e9342c6c38ae481fec664334403b677143d9df2a2d7/3.1---FRONT.png)
Round 2 Draft
Direct Mail : EDDM Vertical
Using variable data printing and USPS’ Every Door Direct Mail service, we created a mailpiece that gives marketers a snapshot of the consumers in their area and a reason to use EDDM for their next campaign.
![](https://freight.cargo.site/t/original/i/17d1eadb225f47320c6d95d663b3173ca10e6b2139c4d31bda9b241598d233ac/Screenshot-2024-05-27-at-1.28-3.png)
Automotive Vertical
![](https://freight.cargo.site/t/original/i/24a6f4bf4a7178ecdce873ed8d9a327f614b85bb919ace05fd71c3cef96b0250/Screenshot-2024-05-27-at-1.28-4.png)
Health & Wellness Vertical
![](https://freight.cargo.site/t/original/i/64460650a2342cacacbc34772c89e44a6bef434965dd69eaebac5144fc2bc5cb/Screenshot-2024-05-27-at-1.28-5.png)
Retail Vertical
![](https://freight.cargo.site/t/original/i/187f06f57979c3f6de7bfa8c8c610cbef9943eef6d405f91e59c4cceda368477/EDDM-Vertical-Mockup.png)
Using recipients Zip Code, USPS data highlights relevent consumer info in the area.