Pan Records


An open ended brand identity for the leaders of experimental art.

Team

Art Direction Osvaldo Aguilar
Strategy & Design Cailey McKenna



15 Weeks
FIT NYC Year 4
Brand Identity in Advertising Design / Prof. Diane Depaolis






Strategy Overview


To be the place where artists who share the same fundamental need to push boundaries meet, providing space for collaboration, understanding and deeper thinking for the artists of today and tomorrow.





Logo


pans dynamic brand marks consist of three logos that exist separately, and together at once. In their dynamic usage, they represent pan as a form of parts that combine into a singular entity that is continually changing.











Typeface : Collision One


A typeface designed to exist as one. With any combination of characters becoming its own singular mark.









Secondary Graphics


To continue experimentation within the brand identity itself, 3D logo renders have no restrictions leaving its enviornment and style open.








Brand Campaign


Before, Between, Beyond. A series of short form content and live collaborative shows highlighting pan artists and their work.







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