BACKGROUND
RCC (Rapid Cultural Content) enables Facebook to show up in reaction to ongoing, every day trends and conversations in culture.CHALLENGE
Shift the perception that Facebook doesnt resonate with Young Adults by commenting on social content happening on and off platform.TARGET
18-29 year old Young Adults.EXECUTION 1 : CLIMATE WEEK
IN CULTURE
The outlook of the future is so laughable for young adults that it actually connects them. Content has become group therapy giving young adults the energy to power on. (see @afffirmations)INSIGHT
Despite their irony riddled sense of humors, young adults care more about the future of the planet than any other generation, with numbers across the board to back it up.STRATEGY
Partner with the Zero Waste, Zero Judgement Facebook Group and Climate Week to create mantras that join in on the young adult commentary.EXECUTION 2 : TOILETS WITH THREATENING AURAS
(yes)
IN CULTURE
Horoscopes have taken the world by storm.
INSIGHT
Astrology offers comfort in the imagining of a better future.STRATEGY
The internet is weird, lets make it weirder with Toilet Aurascopes courtesy of the Toilets With Threatening Auras Facebook Group.EXECUTION 3 : CRAFTY RATS
IN CULTURE
Young adults love their pets more than humans. See gourmet pet treat content and talking buttons.INSIGHT
DIY projects are more relevant than ever thanks to covid.STRATEGY
Discover DIY in its final form with Craft Rat Owners DIY Facebook Group.︎ View the Process Here
strategy + art direction : Cailey McKenna
copywriter : Mallory Bowen
designer : Cherie Cheuk
+ Mentors with Facebook RCC
duration: 6 weeks
2021
copywriter : Mallory Bowen
designer : Cherie Cheuk
+ Mentors with Facebook RCC
duration: 6 weeks
2021